Manipulating temporal cues and message concreteness for deal communication : a study on microblogging site
Yi Liu
Year of publication: |
2020
|
---|---|
Authors: | Liu, Yi |
Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 28.2020, 2, p. 111-130
|
Subject: | Construal Level Theory | Deal Expiration Time | Group-Buying | Message Concreteness | Message Promotional Time | Microblogging | Social Media | Social Web | Social web | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Ding, Yue, (2017)
-
Ballantine, Paul W., (2015)
-
Hughes, Christian, (2019)
- More ...
Similar items by person