Manipulative marketing: persuasion and manipulation of the consumer through advertising
Year of publication: |
2014
|
---|---|
Authors: | DANCIU, Victor |
Published in: |
Theoretical and Applied Economics. - Asociaţia Generalā a Economiştilor din România - AGER. - Vol. XVIII(2014).2014, 2(591), p. 19-34
|
Publisher: |
Asociaţia Generalā a Economiştilor din România - AGER |
Subject: | manipulative advertising | manipulative techniques | deceptive advertising | fallacious arguments | emotive persuasion | conscious consumer | conscious advertising |
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