The advertising controversy : evidence on the economic effects of advertising
Mark S. Albion ; Paul W. Farris
| Year of publication: |
1981
|
|---|---|
| Authors: | Albion, Mark S. ; Farris, Paul |
| Publisher: |
Boston, Mass. : Auburn House Publ. Co. |
| Subject: | Werbewirkung |
| Extent: | XXI, 226 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-86569-057-X |
| Source: |
Persistent link: https://www.econbiz.de/10004602208