Manufacturer's online selling strategies under spillovers from online to offline sales
Lin Chen, Guofang Nan, Minqiang Li, Bing Feng and Qiurui Liu
| Year of publication: |
2023
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|---|---|
| Authors: | Chen, Lin ; Nan, Guofang ; Li, Minqiang ; Feng, Bing ; Liu, Qiurui |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 74.2023, 1, p. 157-180
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| Subject: | agency selling | cross-channel spillover | e-commerce | game theory | Supply chain management | wholesale selling | Spillover-Effekt | Spillover effect | Verkauf | Selling | Electronic Commerce | E-commerce | Lieferkette | Supply chain | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Spieltheorie | Game theory | Vertrieb | Physical distribution | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2022.2032426 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014231692