Manufacturers' pricing and advertising strategies for complementary and substitute goods
Emad Roghaniana, Zahra Namazian
Year of publication: |
2023
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Authors: | Roghaniana, Emad ; Namazian, Zahra |
Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 46.2023, 2, p. 284-302
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Subject: | advertising | complementary good | pricing | Stackelberg game | substitute good | Werbung | Advertising | Preismanagement | Pricing strategy | Spieltheorie | Game theory | Duopol | Duopoly |
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