Vertical cooperative advertising : a manufacturer's perspective
Year of publication: |
2020
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Authors: | He, Lihong ; Kim, Ilhyung ; Zhang, Zhe George |
Published in: |
International journal of operations and quantitative management : IJOQM. - Houston, Tex. : INFOMS, ISSN 1082-1910, ZDB-ID 1290624-4. - Vol. 26.2020, 3, p. 163-182
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Subject: | Supply Chain Coordination | Vertical Cooperative Advertising | Pricing Decision | Stackelberg Game | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | Preismanagement | Pricing strategy | Vertikale Integration | Vertical integration | Werbung | Advertising | Spieltheorie | Game theory | Unternehmenskooperation | Inter-firm cooperation | Duopol | Duopoly |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Richtiger Name des Verfassers Zhe George Zhang |
Other identifiers: | 10.46970/2020.26.3.1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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