Markdown or everyday low price? : the role of behavioral motives
Year of publication: |
February 2016
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Authors: | Özer, Özalp ; Zheng, Yanchong |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 2, p. 326-346
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Subject: | regret | availability misperception | markdown | everyday low price | inventory rationing | revenue management | consumer model | behavioral economics | Preismanagement | Pricing strategy | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy | Revenue-Management | Revenue management |
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