Markdowns in seasonal conspicuous goods
Year of publication: |
2020
|
---|---|
Authors: | Arifoğlu, Kenan ; Deo, Sarang ; Iravani, Seyed M. R. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 39.2020, 5, p. 1016-1029
|
Subject: | conspicuous consumption | strategic consumers | luxury products | markdown pricing | buying frenzy | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Nachfrageinterdependenz | Interdependent preferences | Preismanagement | Pricing strategy | Konsumtheorie | Consumption theory |
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