Public Relations : ein Handbuch
Jan Lies (Hrsg.)
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Lies, Jan (ed.) |
| Publisher: |
Konstanz : UVK Verl.-Ges. |
| Subject: | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Werbung | Advertising | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Published items: |
110 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 634 S. Ill., graph. Darst. 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8252-8408-5 ; 978-3-8252-8408-4 |
| Classification: | Öffentlichkeit ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003712393