Marke statt Meinung : die Gesetze der Markenführung in 50 Antworten
Arnd Zschiesche/Oliver Errichiello
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Zschiesche, Arnd ; Errichiello, Oliver Carlo |
| Institutions: | GABAL-Verlag GmbH (publisher) |
| Publisher: |
Offenbach : GABAL |
| Subject: | Markenführung | Brand management | Markenpolitik |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | 263 Seiten Illustrationen 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | 201810 |
| ISBN: | 3-86936-866-7 ; 978-3-86936-866-5 ; 978-3-95623-769-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011927021