Marken: hoch geschätzt, aber weniger gekauft
von Verena Dellago, Jesko Perrey und Thomas Tochtermann
| Year of publication: |
2009
|
|---|---|
| Authors: | Dellago, Verena ; Perrey, Jesko ; Tochtermann, Thomas |
| Published in: |
Akzente. - Köln : McKinsey & Company, Consumer Industries & Retail Group, ZDB-ID 1447507-8. - 2009, 1, p. 18-27
|
| Subject: | Konsumgüterindustrie | Consumer goods industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003821157