Retail power plays : from trading to brand leadership ; strategies for building retail brand value
Andrew Wileman and Michael Jary
| Year of publication: |
1997
|
|---|---|
| Authors: | Wileman, Andrew ; Jary, Michael |
| Publisher: |
Basingstoke : Macmillan Business |
| Subject: | Markenartikel | Handel |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 280 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Includes index |
| ISBN: | 0-333-68527-x |
| Classification: | Handel ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004347573