Marken-Rating
von Florian Wiedemann
| Year of publication: |
2005
|
|---|---|
| Authors: | Wiedemann, Florian |
| Subject: | Handelsmarke | Store brand | Markenführung | Brand management | Bewertung | Evaluation |
| Description of contents: |
Entwicklung eines Instrumentariums zur Markenbewertung und -steuerung auf Basis der Methodik des Ratings
|
| Extent: | Online-Ressource, XI, 282 p., text ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | St. Gallen, Univ., Diss., 2004 |
| Notes: | Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002748447