Markenbewertung
| Year of publication: |
1999-09-01
|
|---|---|
| Authors: | Sattler, Henrik |
| Institutions: | Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | published in Albers, S., Herrmann, A. (Hrsg.), "Handbuch Produktpolitik" The text is part of a series Working Paper - Series A, No. 99/13 |
| Source: |
Persistent link: https://www.econbiz.de/10005616508