Markenerosion : eine systemtheoretische Ursache-Wirkungs-Analyse
Adele Patricia Lodde
| Year of publication: |
2010 ; 1. Aufl.
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|---|---|
| Authors: | Lodde, Adele Patricia |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenpolitik | Markenimage | Produktdifferenzierung | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XXI, 497 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Bremen, Univ., Diss., 2008 |
| ISBN: | 978-3-8349-2372-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009140019