Markenexpertise im Alltag : Entwicklung und Struktur
Carolin Meier
| Year of publication: |
2010
|
|---|---|
| Authors: | Meier, Carolin |
| Publisher: |
Hamburg : Kovač |
| Subject: | Marke | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | 353 S. : Ill., graph. Darst. |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286. - Vol. 52 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Göttingen, Univ., Diss., 2010 |
| ISBN: | 978-3-8300-5240-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008827841