Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
Horst Prießnitz [(Hg.)]
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Prießnitz, Horst (contributor) |
| Publisher: |
Landsberg am Lech : mi-Fachverl. |
| Subject: | Preiswettbewerb | Markenartikel | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 248 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-636-03059-0 ; 978-3-636-03059-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004872731