Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
Horst Prießnitz [Hg.]
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Prießnitz, Horst (ed.) |
| Publisher: |
Landsberg am Lech : mi-Fachverl. |
| Subject: | Markenführung | Brand management | Preiswettbewerb | Price competition | Preismanagement | Pricing strategy | Deutschland | Germany | Markenartikel | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 248 S. Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Pp. : EUR 49.90, sfr 85.50, EUR 51.30 (AT) |
| ISBN: | 3-636-03059-0 ; 978-3-636-03059-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003171004