Markenführung und Nachhaltigkeit : eine Analyse am Beispiel des Destinationsmanagements
Year of publication: |
2008
|
---|---|
Authors: | Roth, Stefan |
Published in: |
Nachhaltiges Wirtschaften : integrierte Konzepte. - Baden-Baden : Nomos-Verl.-Ges., ISBN 978-3-8329-3651-8. - 2008, p. 301-329
|
Subject: | Markenführung | Brand management | Nachhaltige Entwicklung | Sustainable development | Tourismusmarketing | Tourism marketing |
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