Markenfusion : Strategie und Gestaltung ; warum Aral kommt und BP bleibt
hrsg. von Bernd Vangerow ...
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Vangerow, Bernd (contributor) |
| Publisher: |
Basel : Birkhäuser |
| Subject: | Deutsche BP-Aktiengesellschaft | BP Plc <London> | Tankstelle | Filling station | Markenführung | Brand management | Fusion | Merger | Unternehmen | Markenpolitik | Corporate Identity | Aral Aktiengesellschaft | Corporate Design |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [digitale-objekte.hbz-nrw.de] |
| Extent: | 152 S zahlr. Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Enth. 10 Beitr. Pb. (Pr. in Vorb.) |
| ISBN: | 3-7643-7204-4 |
| Classification: | Marketing ; Wettbewerb |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002230494