Markengeschichte schafft Vertrauensmarken
Year of publication: |
[2017]
|
---|---|
Authors: | Fischer, Thomas A. |
Published in: |
Brand the Future : systematische Markenentwicklung im B2B. - Wiesbaden : Springer Gabler, ISBN 3-658-05764-5. - 2017, p. 49-59
|
Subject: | Markenimage | Brand image | Markentreue | Brand loyalty | Innovationsmanagement | Innovation management | Markenarchitektur | Brand architecture |
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