Markenidentität und Markenpositionierung festlegen
Year of publication: |
2013
|
---|---|
Authors: | Esch, Franz-Rudolf ; Isenberg, Marcel |
Published in: |
Strategie und Technik des Automobilmarketing. - Wiesbaden : Springer Gabler, ISBN 3-8349-3391-0. - 2013, p. 35-57
|
Subject: | Markenführung | Brand management |
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