Markenpersönlichkeitsmessung von B-to-B-Marken
Year of publication: |
2010
|
---|---|
Authors: | Herbst, Uta ; Voeth, Markus |
Published in: |
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice. - Wiesbaden : Gabler, ISBN 978-3-8349-1738-6. - 2010, p. 713-729
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Markenartikel | Brand | Zielgruppe | Target group |
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