Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Carsten Baumgarth
| Year of publication: |
2008 ; 3., überarb. und erw. Aufl.
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|---|---|
| Authors: | Baumgarth, Carsten |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenpolitik | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 481 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8349-0587-1 ; 3-8349-0587-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004892369