Markenpolitik
Henrik Sattler; Franziska Völckner
| Year of publication: |
2007 ; 2., vollst. überarb. und erw. Aufl.
|
|---|---|
| Authors: | Sattler, Henrik ; Völckner, Franziska |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Markenführung | Brand management | Theorie | Theory | Deutschland | Germany | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 253 S. Ill., graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [237] - 250 |
| ISBN: | 3-17-019347-3 ; 978-3-17-019347-5 ; 987-3-17-019347-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003403772