Markenwert und Markenwertermittlung : eine systematische Modelluntersuchung und -bewertung
Günter Bentele ...
| Year of publication: |
2009 ; 3. Aufl.
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|---|---|
| Other Persons: | Bentele, Günter (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenwert | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 234 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8349-1911-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004944449