Market: études et recherches en marketing : fondements, méthodes
Yves Evrard ; Bernard Pras ; Elyette Roux
| Year of publication: |
1997 ; 2. éd., rev. et augm.
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| Authors: | Evrard, Yves ; Pras, Bernard ; Roux, Elyette |
| Publisher: |
Paris : Nathan |
| Subject: | Marketing | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 672 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 2-09-190150-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004372004