Market and collaboration orientations : examining the supply/demand chain effects
Chad R. Allred and Stanley E. Fawcett
| Year of publication: |
2008
|
|---|---|
| Authors: | Allred, Chad R. ; Fawcett, Stanley E. |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 1.2008, 4, p. 391-417
|
| Subject: | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003879504