Market and technology orientations for service delivery innovation : the link of innovation competence
Year of publication: |
2014
|
---|---|
Authors: | Tsou, Hung Tai ; Chen, Ja-shen ; Liao, Wen-hsuan |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 6, p. 499-513
|
Subject: | Market orientation | Innovative competence | Service delivery innovation | Technology orientation | Innovation | Innovationsmanagement | Innovation management | Technischer Fortschritt | Technological change | Marketingmanagement | Marketing management |
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