Multi-channel store image and the effects on purchase intention
Ja-Shen Chen, Russell K. H. Ching and Hung Tai Tsou
| Year of publication: |
2009
|
|---|---|
| Authors: | Chen, Ja-shen ; Ching, Russell K. H. ; Tsou, Hung Tai |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 29.2009, 9/10, p. 1215-1203
|
| Subject: | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Firmenimage | Corporate reputation | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003914861