Market based organizational learning and key customer focus : an empirical investigation into the interplay of these marketing concepts
vorgelegt Dipl.-Oek. von Niels Becker
| Year of publication: |
2014
|
|---|---|
| Authors: | Becker, Niels |
| Publisher: |
Aachen : Techn. Hochsch., Lehrstuhl Wirtschaftswiss. für Ingenieure und Naturwissenschaftler |
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Lernende Organisation | Learning organization | Ressourcenorientierter Ansatz | Resource-based view | Deutschland | Germany | Organisatorisches Lernen | Ressourcenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 209 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Aachen, Techn. Hochsch., Diss., 2014 |
| Notes: | Besteht aus einer Einführung und Sonderdrucken aus verschiedenen Publikationen |
| Classification: | Marketing ; Unternehmensorganisation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419165