Market characteristics and regionalisation patterns
Summary This study seeks to map out the regionalisation patterns of the world's largest and most efficient multinationals against regional market characteristics. Re-examining the findings in the regionalisation-globalisation literature that show a general bias among firms towards home region markets, this cross-sectional study determines that home market size and home regional market concentrations heavily influence emergent regionalisation patterns. Implications on theory-building within the sphere of the regionalisation-globalisation debate are explored, with a particular focus on measure development.
Year of publication: |
2009
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Authors: | Seno-Alday, Sandra |
Published in: |
European Management Journal. - Elsevier, ISSN 0263-2373. - Vol. 27.2009, 5, p. 366-376
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Publisher: |
Elsevier |
Subject: | Internationalisation Regionalisation Regionalisation patterns |
Saved in:
Online Resource
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