Market development in the African context
Year of publication: |
2012
|
---|---|
Authors: | DeBerry-Spence, Benét ; Bonsu, Sammy K. ; Srnould, Eric J. |
Published in: |
Marketing management : a cultural perspective. - London : Routledge, ISBN 978-0-415-60683-7. - 2012, p. 93-109
|
Subject: | Internationales Marketing | International marketing | Internationaler Markt | International market | Kulturelle Identität | Cultural identity | Afrika | Africa |
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