Market-driven innovation for rural penetration
Subho Chattopadhyay and A. K. Sarkar
| Year of publication: |
2011
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| Authors: | Chattopadhyay, Subho ; Sarkar, A. K. |
| Published in: |
The IUP journal of business strategy : IJBS. - Hyderabad : IUP Publ, ISSN 0972-9259, ZDB-ID 25768311. - Vol. 8.2011, 3, p. 42-52
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009889563