Market-Driven Management: A Critical Literature Review
In global markets corporations adopt a market-driven approach which takes the form of careful monitoring of the competition and skill in understanding the market, the operators who work on it, their key characteristics and their products, in order to choose the most suitable course of action, thanks to better and faster understanding of what is being achieved in the extended market space. The paper provides a critical review of the main literature on market-driven management, analysing its evolution from Japan to the USA and Europe.
Year of publication: |
2010
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Authors: | Niccolo' Gordini |
Published in: |
Symphonya. Emerging Issues in Management. - University of Milano-Bicocca. - 2010, 2 Intangible Assets & Global Competition, 8
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Publisher: |
University of Milano-Bicocca |
Subject: | Market-Driven Management | Critical Literature Review | Global Competition | Competitive Advantage DOI:http://dx.doi.org/10.4468/2010.2.08gordini |
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