Market-Driving Strategy Implementation Through Global Supplier Relationships
Year of publication: |
2016
|
---|---|
Authors: | Elg, Ulf |
Other Persons: | Deligonul, Seyda (contributor) ; Ghauri, Pervez (contributor) ; Danis, Wade M. (contributor) ; Tarnovskaya, Veronika (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Globalisierung | Globalization | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Polen | Poland | Schwedisch | Swedish | Russland | Russia | Möbelhandel | Furniture retailing | Lieferantenmanagement | Supplier relationship management |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Elg U, Deligonul S Z, Ghauri P N, et al. Market-Driving Strategy Implementation Through Global Supplier Relationships [J]. Industrial Marketing Management, 2012, 41(6): 919-928 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt Volltext nicht verfügbar |
Classification: | Q21 - Demand and Supply |
Source: | ECONIS - Online Catalogue of the ZBW |
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