Market Entry Strategies for Russia : A comprehensive survey based on expert interviews

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.

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Year of publication:	2009 ; 1st ed.
Authors:	Schorsch, Martin
Publisher:	Hamburg : Diplomica Verlag
Subject:	Russland \| Russia \| Befragung \| Interview \| Internationaler Markteintritt \| International market entry

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Extent:	1 online resource (101 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources.
ISBN:	978-3-8366-1469-6 ; 978-3-8366-6469-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012688942