Market environment, assortment policy, and performance of small retailers
Year of publication: |
2012
|
---|---|
Authors: | Cadeaux, Jack ; Dubelaar, Chris |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 20.2012, 4, p. 250-259
|
Subject: | Einzelhandel | Retail trade | KMU | SME | Sortiment | Retail assortment | Unternehmenserfolg | Firm performance |
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