Market knowledge development of indigenous Chinese firms for overseas expansion : insights from marketing ambidexterity perspective
Year of publication: |
[2016]
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Authors: | Xu, Hui ; Feng, Yongchun ; Zhou, Lianxi |
Published in: |
Asian businesses in a turbulent environment : uncertainty and coping strategies. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, ISBN 978-1-137-48885-5. - 2016, p. 115-141
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Subject: | Market knowledge | Ambidexterity | Multinationales Unternehmen | Transnational corporation | Internationale Geschäftsbeziehungen | International business | China |
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