Market-led strategic change : transforming the process of going to market
Nigel F. Piercy
| Year of publication: |
c 2009 ; 4th ed.
|
|---|---|
| Authors: | Piercy, Nigel |
| Publisher: |
Amsterdam [u.a.] : Butterworth-Heinemann |
| Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 551 S. graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Previous ed.: 2002 |
| ISBN: | 1-85617-504-9 ; 978-1-85617-504-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003719671