Market orientation and business performance : evidence from franchising industry
Year of publication: |
2015
|
---|---|
Authors: | Lee, Yong-Ki ; Kim, Soon-Ho ; Seo, Min-Kyo ; Hight, S. Kyle |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 44.2015, p. 28-37
|
Subject: | Franchisor's market orientation | Competitive strategy | Business performance | Top management factors | Unternehmenserfolg | Firm performance | Franchising | Marketingmanagement | Marketing management | Wettbewerbsstrategie |
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