The impact of a mega event on visitors' attitude toward hosting destination : using trust transfer theory
Yong-Ki Lee; Sally Kim; Choong-Ki Lee; Soon-Ho Kim
| Year of publication: |
2014
|
|---|---|
| Authors: | Lee, Yong-ki ; Kim, Young ; Lee, Choong-Ki ; Kim, Soon-ho |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 31.2014, 3/4, p. 507-521
|
| Subject: | Trust transfer theory | Shanghai Expo | emotional value | functional value | hosting country | co-branding | Vertrauen | Confidence | Emotion | Konsumentenverhalten | Consumer behaviour | Shanghai |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010395941