Market orientation and business performance: some European evidence
Year of publication: |
1996
|
---|---|
Authors: | Pitt, Leyland ; Caruana, Albert ; Berthon, Pierre R. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 13.1996, 1, p. 5-18
|
Publisher: |
MCB UP Ltd |
Subject: | Organizational performance | Malta | Market orientation | Marketing | Service | United Kingdom |
-
An assessment of the dimensions and the stability of items in the MARKOR scale
Caruana, Albert, (1999)
-
Narh, Linda, (2023)
-
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron, (2015)
- More ...
-
Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah, (2009)
-
Differentiation and silver medal winner effects
Caruana, Albert, (2009)
-
DesAutels, Phillip, (2015)
- More ...