Market orientation and enterprise policy
Year of publication: |
2009
|
---|---|
Authors: | O'Sullivan, Don ; Butler, Patrick |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 11/12, p. 1349-1364
|
Subject: | Unternehmenspolitik | Corporate policy | Marketingmanagement | Marketing management | USA | United States |
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