Market orientation and firm performance : can there be too much of a good thing?
Year of publication: |
2022
|
---|---|
Authors: | Jancenelle, Vivien ; Storrud-Barnes, Susan F. ; Buccieri, Dominic |
Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 60.2022, 6, p. 1683-1701
|
Subject: | Capabilities | Computer-assisted-text-analysis | Inverted U-Shaped relationship | Market orientation | Organizational confidence | Resource-based view | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz |
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