Market orientation and industrial salesforce: diverse measure instruments
| Year of publication: |
2003
|
|---|---|
| Authors: | Bigné, Enrique ; Küster, Inés ; Torán, Francisco |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 18.2003, 1, p. 59-81
|