Market Orientation and the New Product Paradox
Year of publication: |
2005
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Authors: | Baker, William E. ; Sinkula, James M. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 22.2005, 6, p. 483-502
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