The effect of radical innovation in/congruence on new product performance
Year of publication: |
2014
|
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Authors: | Baker, William E. ; Sinkula, James M. ; Grinstein, Amir ; Rosenzweig, Stav |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 8, p. 1314-1323
|
Subject: | Radical innovation | New product performance | Values | Norms | Radical innovation congruence | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor |
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