Market orientation, brand investment, new service development, market position and performance for service organisations
| Year of publication: |
2004
|
|---|---|
| Authors: | Matear, Sheelagh ; Gra, Brendan J. ; Garrett, Tony |
| Published in: |
International journal of service industry management : IJSIM. - Bradford : Emerald, ZDB-ID 1041356x. - Vol. 15.2004, 3, p. 284-301
|