Market orientation in the context of SMEs : a conceptual framework
Year of publication: |
2011
|
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Authors: | Raju, P. S. ; Lonial, Subhash C. ; Crum, Michael D. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 12, p. 1320-1326
|
Subject: | Marketingmanagement | Marketing management | KMU | SME | Performance-Messung | Performance measurement | KMU-Marketing | SME marketing |
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